The lighting industry is a new energy-saving industry Wu Changjiang: Because the power generation of lighting accounts for more than 20% of the total electricity consumption, it is nearly 30%. Such a large energy consumption, in fact, this lighting is closely related to everyone's clothing, food and housing, is inseparable from it. Can't say that we are going to touch the black to the office, it is impossible. So there is no way to be closely related. The only way to work in this area is to achieve energy efficiency through the use of energy, the same effect, less power consumption, and now many products have been researched. For example, the first generation of energy-saving lamps, the current use of energy-saving lamps is very wide. It is currently a mainstream product. It is 70%-80% more effective than the original incandescent lamp. For example, the same brightness of an incandescent 100W, we can achieve this effect with energy-saving lamps around 15W-18W, that is, the power consumption is so much. Therefore, this energy-saving lamp is very widely used and the technology is mature. The other one is LED, and now everyone is very concerned about this aspect of the investment. This is the current lighting and this is a new energy-saving industry. Its energy-saving effect is much better than the energy-saving effect I just mentioned, and it is much better. You can achieve this effect with 1-2W like the effect of the same large energy-saving lamp 20W. It is said that this energy-saving effect has increased a lot more than the original, and has greatly increased and improved. This is what we have been constantly researching and constantly conquering. These technologies are built around the requirements of the economy of energy saving, emission reduction and low carbon.
Author: These lights are for civilian use, and there are other uses, such as search, and other broader uses?
Wu Changjiang: This lighting is very wide, and you can do it in any aspect. For example, you can say industrial, commercial, civil, and family. Everything can be used. Street lights can be used as well, energy-saving lamps, LEDs can be used on street lamps, including home lights. Organs, schools, factories, enterprises, including urban lighting, etc. can be used, this is everywhere. There are no geographical restrictions or restrictions on places.
Constantly creating new products to meet the needs of market customers. Author: You should have been lighting for more than ten years now. I started my business in 1992. Now lighting has already passed the stage of steady development and rapid development. Then I want to ask you what is the most important thing that you feel from research and development, to manufacturing, to the later channels.
Wu Changjiang: I think it is really important for me to research and develop now. Because in the past two years, I have introduced some VCs, some funds, and we have not paid dividends in the past few years, all of which have been invested in the development of the company. The investment in manufacturing this piece is very large, and the investment in automation is very large. Why is our product made? Why is it competitive? After technical transformation, the efficiency has been improved and the quality has been guaranteed. My production capacity has reached the scale of 110. Now the next step, I think the most important thing we want to break through is to engage in product development. Where is R&D invested? Constantly create new products to meet the needs of the market and customers. So we entered the R&D center in Shanghai in 2007. Our headquarters is not there at the R&D center. At that time, our Huizhou R&D Center was the design and development of product structure. Shanghai is the research and development of light source and electrical appliances. We invest a lot here every year. We must develop some new products, one is from the practicality, and the other is a high-tech new product with technical content, to meet the needs of customers for the style, the need for energy saving.
Enterprise development must continuously enhance the talent reserve author: Why is this piece put in Shanghai?
Wu Changjiang: Many talents are in Shanghai. China Fudan University has a professional, specialized in lighting. A lot of talents after they graduated, many of them like Philips headquarters in Shanghai. They stayed in Shanghai, and Shanghai's professional lighting is a distribution center. The purpose of setting up a research and development center there is to absorb talents.
Author: These international giants like Philips, is it a development situation in China? Do we have a homogenous competition?
Wu Changjiang: Yes. In fact, Philips is a very great company. It is also a company we respect. He is one of the best companies in China to do now. Their market operations are good in this respect, and their market share in China is relatively large. Then we deal with Philips counterparts, and on the one hand do learn a lot with them. Including products, market operations, etc. I am also very grateful to them for cultivating some lighting talents for China. For example, a considerable part of our company's talents include some high-end talents. We are doing a lot of jobs at Philips. I am very grateful to them.
Enterprises must be bigger and stronger, and they must work hard to strengthen the basic skills: Let's illuminate the layout of the entire company, including the layout of the R&D center, including the consideration of the industry chain and channels.
Wu Changjiang: Yes. Do everything you need to think systematically, you can't think about it from a single point of view, you have done the market well, you can't keep up with the production capacity, you can't keep up, the production capacity can't keep up, you can't lose the market, you will do the production capacity. Big, the market is not doing well, and your overproduction has also led to an increase in your inefficiency costs. This company has no way and is not competitive. Then your product is doing well, your market is doing well, and the production capacity is not lacking, but your research and development will not work. Without the investment of new products, you will gradually be eliminated by the market. So what to do must be systematically thinking and preparing. I feel that doing business really needs to practice internal strength. Just like practicing acrobatics, the internal strength is done well, and it can be performed well on the market stage. As an enterprise, such as capital, team, and industrial chain improvement, R&D is the hard work and basic skill of the enterprise.
Author: In fact, from many industries, especially in recent years, its big bottleneck is that one is the channel, the other is logistics, especially the channel encounters a bottleneck, that is, we compare it in this respect. Ok, how is this mainly built? Is it based on the situation of your own company? Especially the channel.
Wu Changjiang: All are self-recommended now. This one is constantly groping for himself. There is also environmental persecution. We really want to be close to, for example, some big supermarkets. If we touch him, they will be spread out all over the world, but they are too harsh and a bit bully. Forcing us to be self-reliant, self-recommended, step by step recommendation, and today. Our channels are self-recommended.
Author: That is to say, before I said that the lighting industry has been very fierce since many years ago.
Wu Changjiang: Very tragic now.
Enterprises should operate according to the century-old enterprise of the industry. Don't look at the short-term interests. The author is also very tragic. In fact, I think it is still a very practical problem. Many international giants have also said that in some cases, they will flash some thoughts about the crisis. Is this method short-lived or fast? Is this method not applicable in this era?
Wu Changjiang: Not applicable. I think it is not applicable. Especially in this society today. Short-term fast is in the situation of oversupply, seeking more than supply, can be short and fast. But in today's society, you can't do it. Because short-term and fast must have certain problems, when I do short-term and fast, I think it is a short-term effect, and many aspects of short-term effect supporting services can't keep up. This is very unfavorable for companies, especially those with a hundred-year-old store. Therefore, I feel that enterprises should operate in accordance with the evergreen industry and a century-old enterprise. Don't look at short-term benefits. I often say that in fact, we Chinese are really smart, we are not stupid than foreigners, but we are sometimes too clever. Chinese people just like to take shortcuts, like to see immediate interests, short-term interests, and many problems. You see us doing business, including some entrepreneurs I once criticized in Taiwan. You see that there are many conditions in South Korea and Taiwan. They are similar. But Korea has many world-renowned brands, and we don't have Taiwan. Taiwan is a world processing factory. Because they used to rely on this kind of low-energy labor, relying on the support policies of our tax-examine countries to compete at low cost, the gross profit of low-cost competition at that time was very good. You see that the financial crisis is coming. The first thing that suffers is our companies that are waiting to work. Therefore, companies in this area can not see short-term interests, and the investment is invested, such as market input, brand investment, channel investment, and R&D investment. You used to give me a product, drawings to me, technology to me, mold to me, I just do it. But this short-term benefit will be a problem sooner or later. I am always saying that companies can't see short-term benefits.
Author: There are many hotels, including some hotel industries, as well as other industries, and durable consumer goods. In the process of rapid development, the ability to manage is diluted, and then there are many problems.
Wu Changjiang: Yes.
Enterprises must be bigger and stronger, and they must work hard to strengthen the basic skills: Let's illuminate the layout of the entire company, including the layout of the R&D center, including the consideration of the industry chain and channels.
Wu Changjiang: Yes. Do everything you need to think systematically, you can't think about it from a single point of view, you have done the market well, you can't keep up with the production capacity, you can't keep up, the production capacity can't keep up, you can't lose the market, you will do the production capacity. Big, the market is not doing well, and your overproduction has also led to an increase in your inefficiency costs. This company has no way and is not competitive. Then your product is doing well, your market is doing well, and the production capacity is not lacking, but your research and development will not work. Without the investment of new products, you will gradually be eliminated by the market. So what to do must be systematically thinking and preparing. I feel that doing business really needs to practice internal strength. Just like practicing acrobatics, the internal strength is done well, and it can be performed well on the market stage. As an enterprise, such as capital, team, and industrial chain improvement, R&D is the hard work and basic skill of the enterprise.
Author: In fact, from many industries, especially in recent years, its big bottleneck is that one is the channel, the other is logistics, especially the channel encounters a bottleneck, that is, we compare it in this respect. Ok, how is this mainly built? Is it based on the situation of your own company? Especially the channel.
Wu Changjiang: All are self-recommended now. This one is constantly groping for himself. There is also environmental persecution. We really want to be close to, for example, some big supermarkets. If we touch him, they will be spread out all over the world, but they are too harsh and a bit bully. Forcing us to be self-reliant, self-recommended, step by step recommendation, and today. Our channels are self-recommended.
Author: That is to say, before I said that the lighting industry has been very fierce since many years ago.
Wu Changjiang: Very tragic now.
Enterprises should operate according to the century-old enterprise of the industry. Don't look at short-term interests.
Author: It is also very tragic now. In fact, I think it is still a very practical problem. Many international giants have also said that in some cases, they will flash some thoughts about the crisis. Is this method short-lived or fast? Is this method not applicable in this era?
Wu Changjiang: Not applicable. I think it is not applicable. Especially in this society today. Short-term fast is in the situation of oversupply, seeking more than supply, can be short and fast. But in today's society, you can't do it. Because short-term and fast must have certain problems, when I do short-term and fast, I think it is a short-term effect, and many aspects of short-term effect supporting services can't keep up. This is very unfavorable for companies, especially those with a hundred-year-old store. Therefore, I feel that enterprises should operate in accordance with the evergreen industry and a century-old enterprise. Don't look at short-term benefits. I often say that in fact, we Chinese are really smart, we are not stupid than foreigners, but we are sometimes too clever. Chinese people just like to take shortcuts, like to see immediate interests, short-term interests, and many problems. You see us doing business, including some entrepreneurs I once criticized in Taiwan. You see that there are many conditions in South Korea and Taiwan. They are similar. But Korea has many world-renowned brands, and we don't have Taiwan. Taiwan is a world processing factory. Because they used to rely on this kind of low-energy labor, relying on the support policies of our tax-examine countries to compete at low cost, the gross profit of low-cost competition at that time was very good. You see that the financial crisis is coming. The first thing that suffers is our companies that are waiting to work. Therefore, companies in this area can not see short-term interests, and the investment is invested, such as market input, brand investment, channel investment, and R&D investment. You used to give me a product, drawings to me, technology to me, mold to me, I just do it. But this short-term benefit will be a problem sooner or later. I am always saying that companies can't see short-term benefits.
Author: There are many hotels, including some hotel industries, as well as other industries, and durable consumer goods. In the process of rapid development, the ability to manage is diluted, and then there are many problems.
Wu Changjiang: Yes.
The biggest gain of the financial crisis is the talented author: in fact, it is also a rare opportunity, including the end of 2008 to 09 years, the environment is more complicated. Is it not thought that the crisis is a machine?
Wu Changjiang: The most unexpected gain is talent, especially overseas talent. Because this kind of crisis has caused some enterprises to close down and the benefits are not good. In the past, we wanted these talents to be even high-quality and good treatment. He does not necessarily come. In this crisis, we have easily taken some high-end talents under my command.
Focus on cultivating consumption concepts and guiding the masses of consumers: Where is your main construction point next year? The main point of strategy?
Wu Changjiang: The space is too big. We must seize this opportunity to expand rapidly, consolidate the existing positions, and develop into some blank spots and weak points.
Author: In fact, the lighting industry sometimes belongs to a relatively durable industry. It’s not always bad.
Wu Changjiang: This is like a costume. The key is to guide consumers. You used to wear clothes that we used to wear and make up. In fact, clothing is also a durable item. You may wear five years of clothing like us.
Author: The clothes are not bad now.
Wu Changjiang: Wearing three or five years will not be bad. In fact, we see if we buy clothes for three or five years? Many may wear a season, or even wear it for a month. Fashion, you have to use that way. The light in your home is not bad. This chandelier, dining light, if it is not bad. But when you go out for a walk, this light is beautiful. You want to have it. You might buy it and throw it away. This is not bad and thrown away. In fact, it is also a consumer concept. This depends on your research and development and design to guide consumption. The premise is that when the national income increases and the economic environment is good. The common people have money. When you have no money, you can't eat enough in the past. If you wear clothes, it doesn't matter. It will definitely wear out. Now the whole country has developed, people's lives have improved, everyone is rich, and the concept of consumption is changing. It is not necessary to change all the things that must be used.
Author: Now, what is the layout of our entire market in China?
Wu Changjiang: All over the country, we have more than one county-level city. The next step is to go to townships and towns.
Author: Now our channel's own proprietary channels, like specialty stores, can be bought at the county level?
Wu Changjiang: All.
Author: Have you considered exporting from foreign markets?
Wu Changjiang: We have expanded abroad since 2006. We push our own brand, not to help others.
Author: The price has been sold very high?
Wu Changjiang: In fact, foreign brands are quite cheap and not competitive. For us, the profit is very good, very good.
Author: The situation is getting better and better, selling as expensive as foreign brands?
Wu Changjiang: It is not necessarily expensive to sell it. Passing is also considered a shuffle. A reshuffle of foreign brands.
The aspheric lens uses a single element design, which helps reduce the number of lenses in the optical assembly. Unlike spherical lenses, aspheric lenses have a more complex surface, and the curvature of the surface gradually changes from the center of the lens to the edge of the lens. The most significant advantage is that it can correct the spherical aberration caused by the Spherical Lens in the collimation and focusing system. One of the applications of aspheric lenses includes focusing the output from a laser diode, which not only reduces the overall cost, but also outperforms components designed using traditional spherical optical lenses.
The asphere's more complex surface profile can reduce or eliminate spherical aberration and also reduce other optical aberrations such as astigmatism, compared to a simple lens. A single aspheric lens can often replace a much more complex multi-lens system. The resulting device is smaller and lighter, and sometimes cheaper than the multi-lens design.Aspheric elements are used in the design of multi-element wide-angle and fast normal lenses to reduce aberrations. Small molded aspheres are often used for collimating diode lasers.
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