LED makes domestic color TV companies more effective

LED has become the key word of 2010 flat-panel TV without any suspense. Of course, this is attributed to the fact that LED LCD TVs are gradually recognized by consumers in terms of appearance, function and environmental protection. The most obvious is that it is lighter and thinner. LCD LCD TVs usually have a thickness of about 10 cm, while LED LCD TVs have an average thickness of only about 2 cm.
Since the backlight of the LED LCD TV is LED light-emitting diode, it is superior to the traditional LCD TV in terms of energy saving, color, stability and service life. Moreover, the faster response speed of LEDs has also led to the initial resolution of the problem of residual images of LCD TVs, reaching a visually acceptable level.

This kicked off the explosive growth that LCD TVs are about to usher in. The general manager of the new seven-day electrical direct sales network Zuo Yingjie said that in December 2009 alone, the new seven-day electrical network LED sales of 1,050 units, sales of 5.2 million yuan, accounting for more than 20% of total sales. The sales share of LEDs on e-commerce websites has doubled, and domestic and international color TV giants are very concerned about the growth point of LEDs that will give LCD TVs a chance to multiply.

Pan Zhifeng, general manager of Skyworth Group Beijing Branch, believes that in 2010, the proportion of LED backlight LCD TVs and traditional CCFL backlight TVs will account for half of the total, LED prices will stabilize, and LED energy conservation is the development in 2010. direction.

Yang Dongwen, vice president of Skyworth Group and president of color TV business unit, said that the advantages of the chain of upstream and downstream industries after the launch of Skyworth LED module project will be brought into play, and LED will explode.

The growth trend of LEDs has prompted Haier, Konka, Hisense, Skyworth, Tsinghua Tongfang and other domestic brands to launch new LED products and increase LED-related investment. Foreign brands such as Sharp, Panasonic and Toshiba have also been involved in LED LCD TVs. At the dawn of the upcoming LED, Chinese and foreign color TV giants are on the verge of confrontation.

At present, compared with foreign-funded enterprises, domestic brands do not have much advantage in the LED upstream industry chain, but foreign brands also do not have the advantage of controlling the high point in the LCD industry chain as before. Domestic enterprises are facing the favorable situation of national revitalization of industrial planning, and they have more support for the upstream development of enterprises in terms of policies and funds. At the same time, more and more high-generation panel lines have been settled in China, the involvement of LED modules and the successful promotion of Internet TV.

These favorable factors have made domestic enterprises have better price advantages and functional advantages, which will make domestic color TV enterprises more effective in 2010.

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