[Global Network Technology Reporter Wang Huan] “Nihon Keizai Shimbun†reported on January 11 that the world’s largest home appliance show “International Consumer Electronics Show (CES)†was open to the public from January 9. Although the exhibitors of home appliances, electronics, and automobile manufacturers have attracted attention, the "back role" of this year cannot be ignored. Google and Amazon did not hold a press conference, but demonstrated their own presence through the software. In addition, Chinese companies have also strengthened their momentum, presenting a situation in which companies in various industries at home and abroad have started to compete.
"Hey Google. Find a picture of China." Executives of South Korea’s LG Electronics introduced at the press conference the flat panel TVs powered by Google’s artificial intelligence “Google Assistant†as the latest technology. Instead of using a remote control, voice recognition can control the TV screen, just like adding a screen to Google's smart speakers.
Scott Hoffman, Google’s vice president in charge of related businesses, appeared as a guest at a press conference. Hoffman confidently expressed the use of artificial intelligence assistants, "can be used in watches, TVs, refrigerators, washing machines, ovens, air conditioners and other products."
In addition, Sony and Lenovo also released products equipped with Google assistants. Google has sold speakers equipped with Google Assistant since 2016, and it also has Google assistants on its own smartphones and laptops. At CES, other companies’ products are gradually starting to carry Google assistants.
At CES 2017, Amazon’s voice artificial intelligence “Alexa†was also used only on its own products. However, by 2018, Panasonic announced that it will be equipped with Amazon's Alexa on the vehicle equipment. However, Google's offensive is even more compelling. A number of ad slots that advertised the AI ​​activation password "Hey Google" were set up in the venue. Google, which was participating in CES for the first time, seems to be constantly instilling the word "Google" in the viewer's mind.
In addition to Google and Amazon, the momentum of Chinese companies can not be ignored.
Baidu held a press conference at the hotel in the corner of CES on January 8th. Baidu President and Chief Operating Officer (COO) Lu Qi made a speech. Lu Qi repeatedly stressed China's speed, saying that “Although the United States is still the leading one in terms of high-end technology and talent, the gap between China and the United States is shrinking and shrinking rapidly. We have the advantage of a large population and market. Development is fast. The overall friendly and favorable policy environment will also help generate and utilize more data and foster more AI innovations."
Baidu is promoting R&D through the Apollo Project of the Autonomous Driving Technology Development Alliance. Ford Motor, Daimler, Nvidia, and about 50 major global companies participated in the program. Lu Qi said that Baidu is essentially China’s Google, and pointed out that Baidu’s brain is clearly the most comprehensive artificial intelligence platform in China, showing its confidence in competing with Google.
In addition, China’s start-up Byton announced on January 7 that it will launch pure-electric vehicles that will be fully automated before 2020. Although it is unclear whether this goal can be achieved, Beiteng has invited many reporters and the press conference has also appeared to challenge Tesla, showing ambition.
Whether they are Chinese companies such as Amazon, Google or Baidu, they were not the protagonists of CES. However, it is now an era when household appliances are rapidly moving toward digitization and software is the key to success. In the area of ​​artificial intelligence development, Baidu, which is supported by the Chinese government, has become an unavoidable existence.
Although there are views in the United States and Japan that Baidu's autonomous driving technology is "not yet mature," local Chinese auto companies have already begun adopting these technologies. Baidu may construct the technical foundation of China's autonomous driving. If companies using Baidu technology increase and data gradually accumulate, Baidu's artificial intelligence technology will increase in one fell swoop.
In fact, LG also announced a robot equipped with self-developed voice artificial intelligence at a press conference. However, the relevant responsible person called three times in a row and the robots did not respond. The audience could not help but laugh. How should Japanese companies such as Panasonic, Sony, and Toyota deal with the future protagonists? The 2018 CES reflects the cross-industry competition that will emerge in the future.
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