However, at this juncture, I have seen some companies relax their control over the quality of lighting accessories in order to reduce production costs, and replace the original parts with defective parts; some companies simplify the production process and reduce the number of workers by reducing the number of workers. Labor costs... But the consequences of this practice are: product quality is declining, product breakage rates are increasing, and customer complaint rates are increasing every day. The operating efficiency of enterprises is decreasing, and the turnover is also shrinking. Lighting companies are caught in a vicious circle and can't extricate themselves.
A few days ago, a friend of mine told me one such thing: a lighting company with an annual export value of RMB 100 million in Guangdong, with the exchange rate of RMB against the US dollar falling from 7 to more than 6 points. In the middle, their company can buy a BMW for the actual profit lost each week. In desperation, the company quickly replaced lighting accessories and lowered the cost of the products, hoping to make up for the exchange losses caused by the appreciation of the renminbi. However, at the end of March, the company exported two containers to the United States, and it was investigated by US customers that nearly 20% of the products were unqualified. The results can be imagined - the customer refused to accept the goods, sever the partnership, and claimed $200,000 in quality compensation from the manufacturer, and the company had to pay the huge cost to bring the product back to the factory.
This is a typical export case. What did this case tell us? Product quality is the life and reputation of the company. Reducing the quality of the product is equivalent to lowering the credibility of the company and breaking through the lifeline. The final outcome is to dig the grave.
Looking at the world, we can see that whether it is on the world stage such as Sony, Samsung, GM and other famous brands, or China's Haier, Lenovo, etc., they also encounter the same market environment as lighting companies, but their choice It is certainly not to achieve a competitive victory by reducing product quality. They understand that lowering quality is equivalent to smashing their own rice bowl.
Jindalai Lighting has been in the export market for 10 years, mainly exported to the high-end market in Europe and America. It has also been closely cooperating with the furniture of the Dynasty in China. Why can we get the long-term recognition of high-end customers - high quality assurance is the foundation of cooperation - this is my biggest business experience in 10 years.
We don't want to see similar cases happen again in Chinese companies. Chinese lighting companies must not only manage well, but also be profitable and win the respect of the world. Therefore, improving the quality of Chinese lighting products is an urgent task for the industry. Jindalai Lighting adopted the media and advocated “Quality China†as a slogan, and proposed that everyone jointly improve and maintain the dignity and status of the Chinese lighting industry.
Editor: Zhu Yun Edition: Huang Jiacunmei refers to Peng Anjun's final review: Yao Xiaohong
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