According to the statistics of the latest weekly report in China Yikang, as of December 31, 2017, Hisense’s TV retail sales and retail sales share were 16.8% and 15.7%, respectively, which both took the first place in the Chinese market. At this point, Hisense has been sitting in the top spot of China's color TV for 14 consecutive years, and achieved a further expansion of market share, leading the retail sales to 17.5% of the second place.
In the international market, Hisense TV has performed even better. According to customs statistics, as of November 2017, the export volume of Hisense TV increased by 30.8% year-on-year, far exceeding the industry average. As of October 2017, Hisense TV's sales volume in the South African market reached 22.4%, and its sales volume in the Australian market was 19.6%, both of which ranked first. The South African and Australian markets have become the bases of Chinese brands.
Against the background of fierce competition in the color TV market, Hisense does not follow the trend and does not take the low quality price war. It persists in technology leadership, adheres to high quality standards, and continues to innovate and differentiate through 4K laser television, U9 super quality TV and VIDAA artificial intelligence systems. The introduction of products has captured more and more market share. According to the Yikang report, Hisense's 55-inch 4K TV won the Chinese TV's annual sales list. In the top 20 list, Hisense occupied 4 seats, which is the most frequent brand.
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