Recently, Lenovo released an AR head-mounted device at the Disney D23 game show and promoted the Disney AR game "Star Wars: The Challenge of the Jedi Knight." At the same time, Marvel also released the VR game "Powers United VR" and settled on the Oculus platform.
In foreign countries, VR/AR technology is more like a fancier's self-confidence. In China, the BAT Big Three's investment in VR/AR presents a contending posture and the layout is deeper and deeper.
For example, Ali led Magic Leap and later became the largest shareholder of Israel's Infinity AR investment. This is only one of them. On the product, Ali opened the VR shopping and AR real red envelopes with Alipay, a national payment platform. However, according to the latest news, the AR real red envelope is about to close.
For Tencent, we still cut in from the social aspect of the old bank. Regardless of the early stage of the Altspace VR social platform, or the Indian social software Hike, Tencent’s VR/AR investment is more like a test of water and a large network. The intensity is not large and the field is not narrow.
In comparison, Baidu's layout in VR is slightly behind. In the second half of 2016, Baidu Ventures was established and focused on AI, AR, and VR. Among them, AI is the focus of Baidu. This year, Li Yanhong’s unveiled car debuted at the Baidu AI Developer Conference this year.
Since the outbreak of VR/AR in 2016, more products and applications for virtual reality/enhanced reality have been used in games and entertainment. The products are mainly based on head-mounted devices and VR glasses, with relatively few applications. The Lenovo promotion of the Disney AR game "Star Wars" is only a game area where AR is used more often.
According to a foreign VR/AR innovation report, 78% of VR/AR developers have entered the field of games and entertainment, and education and training account for only 27%. The well-known HTC Vive, OculusRift and PS VR are all game platforms. The main purpose of users to purchase VR headsets and glasses is entertainment and games.
The current VR/AR has become an industry, and many places have also begun to create offline entity VR/AR venues. Content is nothing more than entertainment and games. There are few real applications to education and training.
In 2016, the concept of “Internet Plus†proposed that the expansion of digital technologies into traditional businesses has become a trend. With this backing and support, the prospects for virtual reality cannot be underestimated. As for the applications, the developers need to think more about them. .
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