OFweek smart home network news has always been, the Chinese market is the object of coveted overseas giants, but many giants are also known as the black hole, due to the past years Yahoo, AOL, eBay, Uber and a bunch of companies, have entered the Chinese have fallen after the feathers In return, "The exotic monk is difficult to read the Bible" has become the mystery of the minds of many overseas companies.
Taobao defeated eBay’s eBay investment, Jingdong overtook Amazon China, and Didi’s acquisition of Uber. The waterloo encountered by these giants is actually a microcosm of the failure of foreigners to enter the Chinese market. Some insiders believe that the main reason for the failure of these overseas giants is for China. Market research is not thorough enough, and it is incompatible with culture and customs.
Taking Taobao’s case against eBay’s eBay investment as an example, eBay lets eBay prevent sellers and buyers from communicating privately, and insists on charging sellers without transaction guarantees. Taobao, the rising star, does the opposite and wins. Something like this: Uber's use of Google Maps, and Amazon China's copying of foreign Web pages to the country, all of which make users miserable. On the contrary, their local competitors are more flexible.
And for this status quo, how should we break? With reference to a handful of overseas companies that have opened markets in China, it can be concluded that focusing on the mainland and combining China's market ecology will be the key to success. For example, Microsoft has done its best in terms of localization. Apple's newly launched HomePod supports the recognition of Chinese speech, and Amazon and Google have combined cloud services from the Chinese mainland in the smart home field. After Google and Amazon's mainstream business in China suffered a setback, they switched to China's IoT first platform graffiti intelligence in the strategy of deploying smart homes in China.
Recently, Ali seems to have smelled ambitions from Google and Amazon. At the Ali Yunqi summit in Shanghai last week, Ali announced that it would form an ICA alliance, trying to beat Google and Amazon on an unsteady stand, during which Graffiti Intelligence was invited to participate in the summit and will play an important role in Ali's strategy of localizing smart homes.
Google, Amazon, and Ali have integrated smart domestic smart home market with graffiti. It is a strategic move to deploy the Chinese market. It is predicted that China's smart home market will become the world's largest market within three years. For Chinese companies, the advantage of maintaining localization and actively seeking for a sea route will be the key factor in determining the future of life and death.
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