User traffic has always been a battleground for business warfare. With the competition of intelligent shared bicycle brands entering the second half, the competition of users, especially traffic entrance ends, is of course of the highest priority. In recent days, Mobike Bicycles, the creator and leader of smart bicycles in the world, has announced that it has fully integrated Baidu Maps and Gaode maps and monopolized the traffic of Internet maps. Strong and strong, the market is dominant.
Just as Mobike won E-round financing of 600 million U.S. dollars, on June 14, Mobike Bicycles announced that it will access Baidu Maps, China's largest Internet map service provider. Baidu Maps joins the Mobike bicycle entrance under the "walk" and "ride" modules, and combines Mobike bicycles with the "transit" search function, and intelligently recommends Mobike bicycles near the starting and ending points to optimize the transfer route.
On June 29th, Mobike bicycles once again formally settled on the map of Gaode. From the moment of finding a car to riding, the whole process of walking navigation + cycling navigation is seamless, allowing users to complete the trip by walking + navigation and navigation. Mobike smart travel optimization and upgrading. When users use Gaode maps and Baidu maps to travel, besides buses and other options, Mobike bicycles can be selected, and users who want to go out can choose to ride.
The move will provide users with a new experience of walking and riding integrated navigation. At the same time, on the one hand, the user experience has been improved. On the other hand, Mobba will also obtain more traffic and achieve a new record. The position of the industry leader will be further consolidated.
This is also the two major traffic and user entrances added by Mobike after accessing WeChat and Apple. It is understood that since the brand was founded, Mobike never took a single-minded, conservative brand strategy, but continued to promote cross-sector cooperation in an open and shared manner.
At the end of March, Mobike shared access to shared bicycle services in WeChat. In March, Mobi Bike's monthly active users increased by more than 200% month-on-month, demonstrating a huge amount of “opening†momentum. The huge market effect brought by “drainage†also brings more convenience to the majority of Mobiya users.
Previously, Mobike also launched the "Maibai+" open strategy. China Unicom, UnionPay, China Merchants Bank, Shenzhou Special Vehicle, Jingdong Mall and other top brands joined hands to join the "life circle" of Mobai, covering telecommunications, finance, travel, and health. Many fields such as hotels, real estate, and e-commerce provide a strong momentum for the development of Mobike.
Up to now, Mobike has covered 130 cities at home and abroad, and has registered more than 100 million registered users. It has provided more than 25 million rides per day. The number of users, the number of cities in Kaesong, and the daily orders are the highest in the industry, and it is the amount of global orders. The largest, fastest growing, most widely shared and most user-shared bicycle platform.
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