Recently, ofo Xiao Huang car has once again become a “red man†in the shared bicycle industry, but let theo cause heated debates about issues such as deposit increase and employee salary arrears. In response to this, many netizens guessed that ofo’s recent performances revealed that the funds were in short supply. The trend also shows that the financing situation ofO is not optimistic.
On the morning of June 20, some netizens discovered that the deposit required for the new user registration ofo was quietly raised from 99 yuan to 199 yuan. When the old user is returning the deposit, the APP will also prompt "to pay 199 yuan deposit in the future." The official response from OFO stated that the company is building a brand new smart credit system and the new user will receive a deposit of 199 yuan. This is part of the credit system because new users have not accumulated enough credit behavior and need to use it for some time. Join the credit system. However, the increase of the deposit is necessary for the construction of a user credit system, the ofofo did not give a detailed explanation. And this move will not only make OFO lose its advantage of low-price competition in the future launch market, but it also has the suspicion of kidnapping users in disguise. Even if user credit is crucial for the development of shared bicycles, professionals are not optimistic about ofo. Use poison to attack poisonous means. Ofo promoted a deposit, and secretly doubled the deposit, which was considered by many to be a frustrating move in the capital chain.
The “ofo lack of money†challenge raised by the escalation deposit has not yet subsided. In recent days, news about OFO’s arrears of employees’ wages across the country has once again attracted attention. According to Tencent Technology News, there are netizens who broke the news that, ofo Tianjin Liuyuan warehousing people pull banners debt deduction ofo, the banner content shows "small yellow car also my hard-earned money." The reason is that the factory employees are owed wages, and can not find the responsible person a month, but desperation can only seek to solve the problem through this method; in Shanghai, network transmission ofo since April has not paid agency company fees , And even part-time employees can not get their due wages; In addition, according to the Hubei TV station on May 16 news, ofo was owed salary by the university students, television reporters to understand the situation, ofo staff performance showed impatience, close the door.
At present, the shared bicycle industry's cash flow, first through the deposit pool generated by the user's deposit, the deposit pool's liquidity financing to support the follow-up research and development, production, operation and maintenance, expand the user market, commercial closed-loop. As Ma Huateng recently questioned the business model of ofo in the circle of friends: "The functional machines that are cheaper and then cost-effective are inevitably fragile under the wave of intelligence. This is beyond doubt. There is no need to distort because of their own investments. We have voted ofOf certainly not optimistic about such a model and must be changed.†Even ifo recently claimed to be in a new round of 500 million U.S. dollars of financing, but the process is slow, and now it is also a nightly increase in the deposit, it is difficult to elute the financing of the suspect . (Source: Legal and Social)
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