OFweek Smart Home Network News The 3rd Asia Consumer Electronics Show (2017 CES Asia) was grandly opened at the Shanghai New International Expo Center, dedicated to building a smart home company with world-class design and experience - Yunding Technology to bring the world's first smart Door locks and new wireless doorbells and door and window alarms were jointly exhibited, and the intelligent security system continued to be developed to reinforce the "home" security value. At the same time, Yunding Technology announced the launch of its first deer-offline offline experience store to deploy a new retail strategy.
Yunding Technology COO Gan Tao (pictured left) and Red Star Meikailong Deputy General Manager of Building Materials Department Zhou Xiaofeng (pictured right) unveiled the world's first smart door lock experience store
Yun Ding technology CEO Chen Bin said that after becoming the first place in the local residential market, Yun Ding did not stop at the previous achievements, but has always been in the enterprise, brand, product and other aspects to speed up the overall layout and development. “At the brand and product level, we launched the new home market brand Luke, the world’s first Loock Touch for artificial intelligence locks, and door alarms and wireless doorbells around smart door locks. In addition to T- , Taobao, Red Star, Macalline, etc. to start cooperation, but also in line with market trends, the release of new retail strategy, the development of offline experience stores, to promote the home smart door lock market.
Open a new era of smart door lock experience shopping, over 200 stores to create a new retail layout
The news of the experience store under the Yunding layout line immediately sparked industry attention. Analysts pointed out that this move will accelerate the development of the new retail market for the smart door lock industry.
It is well-known that in the past, lock-locked retail stores displayed a variety of products from various brands. Consumers purchased directly through clerk recommendations. However, owing to the clerk's familiarity with the product, consumers had the key to home security in smart door locks. The link is difficult to understand and experience in depth, leading to lack of confidence in the brand and product quality, and reducing the willingness of consumers to replace smart door locks.
Yun Ding’s launch of the Lukang offline experience store consumption model will effectively solve the many consumer pain points that have existed in the traditional display display sales. It is reported that Lukoff offline experience store has two characteristics: First, the store provides the entire family of products for users real-world experience and operation, and previous physical stores only "display" multiple brands of door lock products formed In addition, Luke's entire line of products targeted at consumer electronics products, whether it is design or product performance, or even experience store design, environment to store engineers, etc., are built to Apple's standards, allowing consumers to obtain high quality Consumer experience.
It is understood that after Yunding to "line sales + offline service" model, the force of the line under the experience shop, but also confirmed the current new trend - "Internet + retail" is rising. Major e-commerce companies including Alibaba and JD.com have completed their respective "new retail" arrangements by cooperating with offline giants.
Red Star Meikailong Deputy General Manager of Building Materials Department Zhou Xiaofeng
Zhou Xiaofeng, deputy general manager of the Red Star Meikailong Department of Building Materials, said, “The offline experience store is a part of the new retail trend, and it is also a manifestation of the company’s strength. After the rapid development of the past two years, Yun Ding, with its industry-leading Product power, brand influence, at this time the layout of offline experience stores, whether for brands or products, will be even more powerful.In the future, Redstar McLaren and Yunding will join hands to promote the domestic smart door lock new retail market for further development. According to reports, in addition to entering the Red Star Macalline, Yunding will also gradually enter other stores across the country channels, it is expected that next year the number of retail stores will be more than 200.
Drive multiple product lines to build a smart security system with black technology
In addition to publishing the strategic layout of the offline experience store, Yun Ding exhibited at CES Asia for three consecutive years, and a number of products unveiled at the show once again attracted many visitors.
During the exhibition, Yunding's new products, wireless doorbells and door and window alarms, will be on sale at the same time. The wireless doorbells have autonomous power generation features, and they are light and compact. They can be plug-and-play without power supply, wiring and drilling. At the show, Yunding Technology splattered Looke Cat's product information. It is reported that this product will achieve the first breakthrough in the industry in artificial intelligence, long-term endurance, speed seconds and so on. "It was a pleasant surprise to see this deer's intelligent cat's eye with face recognition, flood alarm, door voice conversation, and ultra-wide viewing angle." An on-site audience watched the reporter.
In addition to the new products, Yunde smart locks, known as the "door lock industry", are undoubtedly the "protagonists" in all exhibited products. As the world's first artificial intelligence door locks, Luke smart door locks are unlocked. The speed has reached the industry's fastest 0.4 seconds, and has more than 50 patented technologies such as fingerprint learning, human-computer interaction, etc. This product is the first time in the industry to use concentric fingerprinting handle design, from the design point of view, extremely "Apple character".
The development of a series of products such as door locks, doorbells, door and window alarms, cat's eyes, and upgrade iterations is also continuously increasing the market share and industry discourse power of Yunding. The data shows that after Taobao's smart locks, the amount on the first day exceeded 10 million yuan, setting the fastest record for smart door locks. Chen Bin said frankly, “Lu Ke smart door locks received good feedback from the market, accelerating the pace of Yun Ding’s efforts to build a more sophisticated smart security system. Yun Ding hoped to use black technology to protect the safety of every family and build a platform for users. Sense of security."
In addition, according to the reporter, in addition to the offline experience of the opening of the store, products including Luke Smart Door Lock will also be on-line Yunding all e-commerce channels. The reporter learned at the CES site that in the face of the upcoming 618 e-commerce promotion, Yunding will cooperate with Tmall in depth. Users will reserve a black deer smart lock at the CES exhibition site with a deposit of RMB 99 on the 18th to 20th. During the day of Tmall, the 99 yuan deposit can be used as 200 yuan.
As the CES Asia smart hardware manufacturer's brand maturity and market harvest years, this year's consumer electronics manufacturers' market action has attracted much attention. The industry believes that after experiencing the first two sessions of CES Asia, this year, companies with strong overall strength in the fields of enterprises, brands, and products have already been highlighted. Representatives like Yunding and other new generation companies are launching new domestic products with core competitiveness. Products have achieved rapid growth in the context of consumer upgrades. These new generations of companies have performed well in product innovation capabilities, and their subsequent development is worth looking forward to.
Newmax Electronics Co.,Limited , https://www.advvape.com