Since Op Lighting announced that its e-commerce sales have exceeded 1.6 billion on November 10, this number has created a new record after 14 hours of accumulation. At 0:02 in the morning of the 11th, the company rushed to the first single of the Oupu in Yanyuan County of Liangshan Yi Autonomous Prefecture. Up to now, the warehouse has issued more than 100,000 orders. As of the incomplete statistics at the time of the press release, the sales volume of Op Lighting's direct sales at 14 o'clock has exceeded 200 million. Over the whole of last year, the sales of Ou Pu E-commerce has exceeded 1.8 billion in the whole year!
It is reported that at the beginning of 2017, Opal E-Commerce has comprehensively adjusted its business strategy, focusing on daily life, aiming to bring the best quality products and services to consumers in 365 days. In this context, what are the secrets of the Opus Double 11 that can create such a brilliant record on the same day?
Innovation, responsibility, speed, and the challenge of being a city
One of the most critical factors in the success or failure of anything is still in people. Optoelectronics is able to surrender this outstanding transcript that is unshakable for the industry for five consecutive years. It is the efforts of the e-commerce team, and it is the result of the innovation, responsibility, speed and brand values ​​of the company. Keeping young and energetic at all times, constantly innovating and dare to challenge one limit after another. In the Optel e-commerce team, there is a set of four-character rumors: consistent goals, trust first, responsibility, and initiative. Product, customer service, warehousing, logistics and 24 hours multi-dimensional cooperation, everyone is sticking to their own positions. It is the Opp people's insistence on quality, the service profession, the determination to break through the goal, and the challenge of the impossible will make Op Lighting again and again create a myth in sales.
Focus on the ultimate service and win the trust of users
Opto's focus on consumers and deep insight into consumer demand is consistent, which is a testament to the service upgrades in Optel's 2017 business. Whether it is the daily customer service from the online conversation-style "business" to the telephone-style "traveler" change, or the store group system operation division, the company's e-commerce service is more refined, more focused, its customer service average response speed is far The average level of the over-the-home industry and the overall improvement in service quality. In the logistics link that consumers are most concerned about, Opup added a storage base in 2017, maximizing the order delivery speed with its own order processing system, realizing the timely delivery of orders on the same day, ensuring that products can be delivered quickly and safely. Up to the user's hand. As a strategic partner of Tmall's home improvement, Oupu has been awarded the annual excellent brand of furniture and lighting industry by Tmall Electric Beauty Ecology Summit with its high quality products and services. The system covered by the entire network of the Opus e-commerce channel is to fully meet the different needs of consumers on the online shopping platform.
The reporter noticed that Opal Lighting has more than 1.9 million fans in only Tmall Direct Stores. It is far from the attention and recognition of so many fans in other leading brands in the industry, which fully proves the successful transformation of the 2017 Opus E-commerce operation strategy. It is Opel that constantly innovates, breaks through and challenges its own results.
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