Smart Home Channel Retail Experience (6): How Storefront Marketing Receives Whole House Smart Experience

The smart home channel retail experience sharing series has been highly appreciated by everyone since its release. Sincerely thank you for your ideas and suggestions. I will continue to work hard, continue to combine your own experiences, and share the experience of better retail channels. . In the previous article (Smart Home Channel Retail Experience (5)), I introduced how to carry out occupant-guest draining. Next, this article will mainly explain how to receive customers to perform whole-house smart experience .

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The main purpose of the smart home experience shop is to bring the intelligent product system to life and mission, use the emotion, humanity, and scene reproduction to make the user get a deep experience, from the heart to impress the user to generate attention â†’ â†’ want â†’ cost â†’ purchase stage of desire, And are willing to take the initiative to visit relatives and friends to experience. Conquering users with quality, word of mouth propaganda, so as to achieve both physical and mental, moistens the effect of the sound.

After clarifying the main idea of â€‹â€‹the smart home experience shop, it is necessary to let the experience store reach its usefulness. Next, I summed up the following six aspects on how to receive the customer's full-house smart experience:

First, polite words to the customer's warm and good early impression

To do a store reception, the first thing to note is the polite language: Body lean forward 135 degrees, always keep smiling communication guide experience. Such as: Hello! Mr. XX or XX ladies, welcome to the XXXX whole house smart home experience hall; smart home has become the standard of the current decoration; XX residential smart home acceptance has reached 76.8%, etc., then see the customer feedback Give another answer.

Maintaining courtesy and giving customers a good initial impression of entering the store can be summed up in the following four main points:

(1) Observe the customer's behavior, actions, expressions, etc.

(2) Consistent with the customer's direction of travel, and maintain a distance of one meter or so;

(3) When the customer asks, instruct the customer to sit down and take a short break;

(4) When answering a customer's question, he or she will look at the customer in both eyes and listen to the customer's questions in order to make reasonable answers and guide them appropriately.

Second, targeted to guide according to customer habits

After sincerely inviting customers to do the whole house smart home demo experience, we must observe the customer's reaction after experiencing a certain function, and then do the next step of the guide, the best effect is to allow customers to actively participate in the presentation experience, let the customer According to their own personal habits to manipulate the experience.

Third, the image of the appropriate communication with the customer smile

In communicating with the customer, the clerk should do a smile-like communication and give the customer a good experience. The general smile is in line with international standards: for example, 8 teeth in smiles, proper clothing, etc.

Fourth, the scene into the heart to listen to customer needs

The staff of the experience store should explain the demonstrations through sensationalism, and integrate the smart home products, systems, and use scene effects into the daily life according to the family members or the pain points encountered in life, using the lighting, music atmosphere and shocking audiovisual. Feelings (pure, thorough, no noise) to impress users, we must listen carefully to customer requests throughout the entire process, and we can best guide and reinforce the pain points of customers' lives so that they can experience the superiority of smart homes.

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Fifth, the combination of smart home system and people's daily life

The smart home experience shop should be integrated with people's daily life, so that the experiencer can feel so full of wisdom. Here are the following six perspectives on the combination of the two:

Human care perspective

(1) Child Care Growth Package :

1 Background Music System: This system can stimulate children's interest in learning English, develop children's multi-faceted development, and can simulate the real voice of family members, enhance children's curiosity and perception of things;

2 The combination of background music and soft lighting: The natural wake-up of children from sleep is conducive to the promotion of emotional intelligence. Cultivate children's interest in science and technology and science, develop the habit of children interacting and asking questions, and inspire children's pursuit of a better life. The gentle music and lighting influence can cultivate children's sympathy and love, which is more conducive to the formation of a good family atmosphere for children and foster the children's imagination;

3 smart timing management system, anti-electric shock function: You can limit children watching TV, concentrate on learning, to better protect children's healthy growth, and develop regular life style learning methods;

4 Smart door locks: Record the time the children go home, accurately grasp the children's return time, ensure the safety of the children, and prevent the children from worrying about their families because they do not go home.

5 emergency alarm function: When the children are always disobedient, such as naughty, climbing and climbing low, etc., in the event of the above-mentioned emergency situation, one key can urgently help the family or relatives;

6 Remote monitoring: If parents do not have time for work, the children learn at home, through the intelligent monitoring of remote warm remind children to work and rest, to avoid fun and learning, thus completing the school on time quality and quantity;

However, from the perspective of child care, smart homes are almost omnipotent, solving many concerns in the growth of children!

(2) Elderly care and love package:

1 Parents are old, easy to forget, and always forget to bring keys. Smart door locks can solve this problem. They can open the door remotely and give the elderly a warm and loving care.

2 The elderly have poor sleep quality, snoring at night etc. The smart home system can also monitor pulse, heartbeat, blood pressure, etc. in real time according to physical health conditions. Smart mattresses can also monitor physiological conditions in real time to ensure that the health status of the elderly is monitored in advance;

3 When the old man boils water, it is easy to dry the water because he forgets the time, and intelligent timing can solve this problem well and avoid dangers.

4 When the old man takes a bath, if he accidentally falls, a waterproof emergency button can be used to call for help, notify friends and relatives, and prevent accidents in time;

5 The old man stays alone at home all year round. If there is leisure time, remote video calls can be used to chat with the elderly. They can always care for the elderly.

6 Make a background music system in the elderly room. When you are bored, you can listen to opera. In view of the fact that older people generally read relatives, they can also enter into the background music system the laughter and laughter of the holidays. They often miss, listen to the laughter of their children and grandchildren, give their children the feeling of being around them, and have affection. It may be tearful. Although the tears of happiness at that time, although the children grew up with their own careers, they still have to go home to see more!

(3) Love Care Package :

1 bedroom smart romantic scenario: Symphony lighting, color changing atmosphere, electric curtains slowly shut off according to light, soft music slowly sounds, soft lighting, romantic atmosphere, this time, how a good character too!

2 The living room is happy to return to the scene: In order to prevent people from misbehaving, smart door locks can implement functions such as anti-stopping and emergency call for help. When the door was opened, the lighting of the whole house was turned on in turn, and the curtains were turned on. The background music reminded the host to come home, prompting the withdrawal of the defense, and took a rational look around the house to ensure absolute safety. The home mode can also be based on induction, sounding light music, open TV entertainment channel, save a lot of annoying things, avoid going back and forth to find the remote control, this home to enjoy, very comfortable, not a warm can be summed up!

3 Restaurant Romantic Dining Atmosphere: Gradient lighting, popular pop music in the music, candlelight dinner, telling the taste of life;

4 Cozy reading scenes in the study: The lighting design of the study is very particular, and the temperature adjustment and color adjustment can match the style of the study and give people the best reading atmosphere.

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2. User safety perspective

1 electricity safety: regular management, statistical power consumption can avoid wasted energy, remote power and other power to ensure the safety;

2 water security: leak alarm, remote can close the water valve, cut off the water;

3 use of gas safety: gas alarm, when reaching the concentration index, advance warning, remotely shut down the gas manipulator, cut off the gas valve;

3 Health and safety: When the PM2.5 in the home is too high, and the office carbon dioxide concentration is too high, the environmental monitoring and intelligent linkage can automatically open up fresh air and purifiers to improve indoor air quality and maintain physical and mental health and safety;

4 life safety: life status is different, start the emergency button, call the family, call instant;

5 Doors and windows security: There are long winds and rains. To prevent high-grade mahogany furniture from being soaked by strong winds and heavy rain, you can remotely close windows and doors through wind and rain sensors to solve your worries!

6 solve forgetfulness: Forgot to bring the key, can not go home, a smart lock can solve these troubles.

3. Health and safety

Solve potential health hazards: smart mattresses, smart old watches, etc.

4. Comfort environment experience

1 physical and mental comfort: air environment, intelligent fresh air purifier;

2 physiological comfort: music adjustment and so on.

5. Smart APP features a convenient application level

The APP can be edited on the homepage, such as the desktop of the computer. At a glance, there are abundant scene subdivisions such as leaving home, one-touch control, sub-control and sensory control.

6. Wisdom memory, perceivable level

Smart home can realize many functions: triggering alarms, taking a snapshot, remotely shutting off water and gas safety hazards, remotely opening air-conditioning refrigeration, and closing doors and windows with wind and rain to avoid secondary pollution caused by damp floors, environmental monitoring linkage, and visibility. , controllable, memorable recovery, continuous power off and on off the network, from the external network to operate as usual, retain localized control, etc., using the wireless technology to present living and living space in various scenarios, making it spiritual, full of wisdom, full use of intelligence Home video, using voice control, light control, electronic control, linkage control, scene control, scene reproduction, linger, and stay in the mood for a smart life.

Sixth, the whole house smart home experience hall experience to reach the following standards

1. Be more home-like than the owner's home and move the five-star hotel smart dream life back home!

2. Willing to stay in the store, not willing to leave;

3. Even if they leave, they also think about moving their smart home life.

The above are the six points of how storefront marketing receives the full-house smart experience of customers. Let life be full of wisdom and make life smarter. This is the pursuit and longing for a beautiful and happy life. It can be achieved and it is very safe!

Don't forget the beginning of the heart, continue to move forward! This is especially true for the smart home of the Internet of Things, everything has just begun! As a member of the industry, we must keep in mind the true mission of smart home - Pratt & Whitney technology, to achieve the wisdom of home appliances to solve Living troubles, improve the living quality of healthy living, and create a safe, healthy, comfortable, energy-saving, low-key and dream-free lifestyle.

Do not forget the beginning of the heart, have always been! The whole society knows that the Internet of things smart home is the development trend. Then the following two levels of problems have come :

1 For terminal retail customers, they are waiting and seeing, not buying. If you look at many homes, you don't know the difference between them because the experience is exactly the same. There is no difference; why is it so expensive, some prices are acceptable, and it is acceptable? How to choose?

(For this issue, I will share in the following sharing, how to distinguish the difference in the experience of different smart home manufacturers experience, and how to track smart home terminal retail customers)

2 smart (smart) home practitioners, who should choose the smart home cooperators?

With regard to the solutions to the above two problems, please pay attention to follow-up article sharing by Zhijia.com. Your concern is the biggest driving force for Zhijia.com!